Instagram Hiding Likes Test Globally

Instagram is the largest social networking platform where you can share visual content.

Pictures and videos say everything about everyone.

Instagram’s most interesting feature is its like features.

Users can like someone’s post whether it’s an image or video.

Do you know Instagram currently testing for hiding likes?

Yes, there are certain countries where you won’t be able to view the total number of likes on Instagram. In this article, I’m going talk about in detail how actually Instagram initiated hiding likes.

What is the motive behind hiding likes?

How it will help users and companies to grow?

What do users say about hiding likes on Instagram?

There are tons of other questions that we will try to brief here.

Let’s start with the basic introduction of Instagram likes.

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What are Instagram likes and how does it work?


As all, we are aware of the “like” word.

It’s basically used when we find something interesting which means we like that.

Whether it is living things or non-living things.

Similarly, on social media, the like button is invented where the user can show his/her reaction whether they like something or not.

The like button was embedded first by Facebook and credit goes to the company later it was adopted by other social media sites as well.

Social media or social community means we living in a world where billions of other people surround us.

Social media helps to connect with each other on social media.

We share content on a daily basis on social media websites like Facebook, Instagram, Twitter, YouTube, etc.

These are the biggest social giants and there are tons of more. Social media helps us to share thoughts and ideas with the world and it’s free.

Let’s take an example, you’re scrolling your social media feed and suddenly you come across a post, You find the post is amazing, now what?

You have the option to like the post, Yes on almost every social media you’ll find the like button common.

It can be from a different name. When someone clicks on the like button it’ll count as a like on their post.

Suppose you have an Instagram account and you have 100 followers on your account.

You just posted a content image or video. Now if someone presses on like heart like an icon or double tap on the post it’ll count as you like the content.

It’s like an encouragement for users to post more content. When you get more likes your post gets more viral, which means you need to post more amazing content so that you can attract more followers to your Instagram account.

Now, what if Instagram started hiding likes? People consider it as there is no encouragement for users to post more.

The company claims that it’ll help users to focus on posts, not on likes. Let’s discuss this in detail in our further discussion.

When you’ll like someone’s Instagram post it’ll count as a like by you and the user whom you like the post will get notified.

The more people will like, the more notification will be received by that person, which means he/she will get more motivation to share more content as well.

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How does Instagram hiding work?


Now come to the main point of how actually Instagram started hiding likes.

Here is a comprehensive explanation of that.

Just consider, that you had posted an image on Instagram and suddenly you started getting likes on your Instagram post.

Now, what, if 100 people like your post that means it’ll show you whether you’re a follower of that account or not the list of all the people who liked the content.

Instagram started hiding likes means now if you post something on your Instagram feed and people start liking your content it’ll not show the list of people who liked your content.

Instead of that, it’ll show your mutual followers like that image and others, just look at the image down below.


What do you think about that? Is it good or bad?

What will be the effects on influencers? What are Instagram and its parent company Facebook planning?

Let’s move to the next level.

Hiding likes means you won’t be able to view the like counts as well as the number of people who like the content.

The company currently testing hiding features in Australia, Brazil, and Canada.

If you’re affected by the Instagram hiding-like feature make sure to mention it inside the comment down below.

Instagram is mostly famous among teenagers and it’s really important for people who make their living with Instagram to know how many likes are received on someone’s post.

Suppose I’m an influencer and I wanted to collaborate with companies to get paid promotion.

Instagram hiding the likes count means companies won’t be able to judge the average number of likes on my Instagram profile.

This means they might not contact me for collab even if I have a good number of followers.

There are tons of people out there who have a good amount of followers and their total worth depends on Instagram only.

They really worked hard to get that amount of followers to know they needed to get their rewards.

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Effects of hiding likes on users and company:

Now come to the main point what will be the effect of hiding the likes of the Instagram post?

There are tons of assumptions and theories, there are tons of experts who put their thoughts on hiding likes.

According to them, Instagram wants to grow its company ad revenue that’s why it decided to hide likes on Instagram posts.

How does it work?

According to experts hiding Instagram likes on Instagram posts, triggers users to share more content and it’ll help Instagram to get more retention time of its users.

Just deep dive into the detail of hiding likes and it’s the effect.

As I already explained above, hiding likes encourages users to share more content because what the actual user sees on their posts is not getting likes that encourage its users to share more and more content.

The more users will share the content the better people will engage with the application and the company will earn more and more revenue.

Instagram’s main source of income is advertisements as all we are aware of.

Instagram wants its users to stay more and more engaged with their platform so that the company can earn more and more.

Starting today, we’re expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.

— Instagram (@instagram) November 14, 2019

As you can see from the above tweet, Instagram officially announced to expand its testing to US countries as well.

If you’re living in the US then most of its area is affected by the hide feature.

In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.

— Instagram (@instagram) November 14, 2019

Look at the above tweet as the company said it continuously testing It’s a process still it’s still not permanent.

Many users claim that instead of hiding likes, Instagram should provide an option of hiding likes in settings.

It should depend on the user whether he/she wants to show likes or not.

It shouldn’t be compulsory and I think it’s a great idea.

As you can see inside the official tweet, people replied to the tweet, Instead of making the feature compulsory company should make it optional for users.

Some people claim that hiding likes is really a good idea, it’ll be beneficial for people’s mental health.

Some celebrities and influencers claim that it’s really a great idea for the good mental health of people.

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What do users say about hiding likes on Instagram?


There are tons of different perspectives on hiding likes on Instagram.

Some people say it’s a good approach because it really helps, especially teenagers to reduce their mental health issues.

Teenagers have the stress of getting more likes and comments on their posts.

Sometimes teenage people start comparing their likes and engagement to other accounts, which can cause serious mental health issues.

Instagram hiding likes is a great step in solving that kind of issue.

Let’s take an example, Instagram stories don’t have any metrics for measuring the performance of the stories.

Still, people share stories on a daily basis.

There are millions of stories shared each day. People don’t care about how many views you’re getting on your stories.

They only care about how many views they’re getting on their stories.

You don’t have any solution to get an idea about how many people view someone’s Instagram story.


After concluding the session, I read lots of articles on Instagram hiding likes.

I can say that it’s really a good step of hiding likes but I think there are lots of objections to it.

Still, it should be optional, not compulsory for all.

If someone doesn’t want to hide their likes then it shouldn’t be forced to hide his/ her likes.

Instagram is really a great community for people to share their daily lives with others.

If you don’t have an account then make sure to create a new one.

If you still have questions about hiding likes on Instagram then make sure to leave a comment down below.

Want to get more updates on Instagram? Make sure to share with your loved ones.

I hope you enjoyed the article.

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