Why Is Instagram So Popular?

The most trending platform to share pictures and videos among friends and family is all we are aware of.

Instagram is a photo and video-sharing platform where you can share visual content.

It may be images and videos.

In this article, I’ll try to explain the detailed analysis of the most trending platform as all we know.

Well, we will move forward step by step. First, we need to be aware of some points that will help us to understand more about it.

We need to discuss these points first:

  1. What is Instagram?
  2. How to use it?
  3. What are the objectives behind using Instagram last but not least?
  4. Why it’s so popular?

These are the point that we need to consider, so let’s get started:

1. What is Instagram?

Instagram as we are aware is the most trending social networking application, where you can share your visual content, it may be video, images, infographics, commercial images, stock images, etc.

Statistic: Most popular mobile social networking apps in the United States as of June 2019, by monthly users (in millions) | Statista
Find more statistics at Statista

Instagram is basically a photo and video-sharing application.

Instagram allows you to follow others and other people can follow you back.

You can send direct messages and others can also send you direct messages.

You can like someone’s content and others can like your content.

It’s pretty easy to use.

You just have to make an account.

To make an account either you need an email id or you must have a Facebook account.

You can also sign up by using your mobile number.

You have to choose a unique username.

A username can be anything that must be unique and never used by anyone else.

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You have to put in a password and that’s it.

Your account is now created.

After creating an account now you have to optimize your Instagram account.

To optimize the account, you have to put your complete details including your first name, last name, bio, profile image, etc.

After filling out all the details now you are ready to share your personal or professional life with the world.

  • How to share the post effectively?

After creating an account now you have to post your first content on Instagram.

For posting effectively you have to go to your Instagram profile with your mobile app.

Now you have to click on the plus sign icon at the middle bottom of the app.

After clicking either you can share your old stuff in your gallery or you can capture a new one by opening your mobile camera and allowing access to the Instagram app.

After selecting or clicking the image, you have to write an impressive caption.

Captions are the lines that seriously represent the content you’re sharing.

Your caption should be interactive and appealing so that people can communicate with your content.

Give them a chance to comment on your post.

The more people will comment on your post the more your content will get hits because the Instagram algorithm works on the principle that your content should be engaging.

The more engaging your content is the more you’ll get a boost as per the algorithm.

After writing an appealing caption, research the hashtags.

Hashtags are the most common thing nowadays, thanks to social media.

Hashtags allow you to share common thinking around the world.

Suppose you’re posting related to guitar then you have to include hashtags that purely relate to it.

After selecting good hashtags now you have to tag locations.

Locations should be region-specific not country or city-specific.

Well, sometimes we are afraid of sharing the location because we may risk your privacy.

You can use the city-wise location.

After tagging the location now you’re post is ready to share with the world.

Click on the share button and that’s it.

  • Instagram is available on Android and ios devices:

Well, Instagram is available on the mobile application.

You can freely download the application on Android and iOS devices.

It’s free to create an account and share your thoughts, and your lifestyle with the world.

You can even use Instagram on computer and laptop devices but you can’t use many features like sharing images and videos.

You can’t even send direct messages to your followers on your computer or laptop.

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  • Instagram stories?

Instagram stories are the best way of sharing thoughts and ideas through visually appealing content.

Instagram story is the best way to share either an image or a video.

These are the short-interval appealing ways.

They are the last stay for up to 24 hours.

You can watch other people’s stories by clicking on the circles in the mobile app shown above.

If you want to get a better engagement rate then Instagram stories are the best way for that.

2. How to use it?

The second point in the list is how to use it effectively.

Well as I already discussed Instagram is a photo and video-sharing platform.

It strongly focuses on these two motives only.

Many social networking platforms are majorly focused on text content that seems to be boring but it’s the only platform that focuses only on videos and images.

To use it effectively you have to post effective content.

Effectiveness means your post should be trending.

It can also understand that your content whatever you are posting should be most appealing.

Food, love, emotions, facts, figures, etc. These are the categories that best suit and get the most engagement as compared to other things.

Your niche should be trending so that you can get instant popularity in the community.

3. What are the objectives behind using Instagram?

Well, it’s totally up to you.

What exactly you’re looking for?

If you have a business related to manufacturing guitars then your company profile should be appealing like that.

Your followers should have an interest in guitars.

To get interested followers, you have to post consistently with relevant hashtags and captions.

You should use other platforms like Facebook Twitter Quora etc.

Leave your Instagram profile link below your post.

It will help to acquire targeted followers.

It will help you to attract interest and target specific followers only.

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4. Why it’s so popular?

Now come to the main point, Why Instagram is so popular day by day?

Well, there can be multiple reasons. In this section, we will try to explain how Instagram has grown to 1 billion active users as of June 2018.

There can be multiple reasons behind the popularity of the most trending platform:

1. Visually appealing platform:

Instagram allows you to share content that is visually appealing.

People love to share their images of what they do in their day-to-day lives.

Not only images even you can share videos also.

Instagram now allows you to share long videos.

IGTV is a way to share long videos also.

2. Because it’s a mobile application:

As all, we know smartphones are getting popular among people as compared to other devices like PCs, tablets, etc.

Just because it’s a mobile application and initially focuses only on mobile.

You can share your images and videos with your smartphone.

You don’t need to open your laptop or PC, don’t need to sign up like Facebook or other social networking websites.

You just need to open the app on your mobile device, click on the middle plus sign icon, select the image or video you want to share then write an interactive caption along with some good hashtags and also mention others in your post, and click on the share button and your post is shared that’s it.

You don’t need to write long stories like other social networks need to do.

3. People become Insta famous:

People becoming Insta famous day by day.

Since it’s a visual content-sharing app.

People love to share pictures and videos with others.

You can share your day-to-day life with your friends and family.

You can increase your followers by sharing your own images or your business-related content.

You can become famous in a few weeks.

Many people make a good amount of money in various ways on Instagram.

The most popular way to make money on IG is through influencer marketing.

If you have a good amount of followers then you can approach many companies for sharing their stuff.

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4. Excellent platform to make money online:

As I already discussed Instagram is the best place to attract new users.

You can increase your amount of followers.

After getting a good amount of followers you can register on various website that allows you to share your profile among companies that actively looking for influencers.

You can collaborate with them.

By collaboration, you can share their sponsored content on your Instagram wall and ask for the money.

You can even adopt other ways to make money on Instagram.

You can sell your photographs, your artistic ideas, your portfolios, etc.

There are multiple ways to make money once you achieve a good amount of followers.

5. Easy to use as compared to other social platforms:

Just look at other social networking platforms like Facebook and Twitter where a bunch of options is there.

You can send text messages, you can create a poll, etc.

A bunch of things are there and it’s difficult for the user to use all the features.

Now, look at Instagram, it’s pretty easy to use don’t need to write long sentences and don’t need to write long stories.

You just need good-quality images and videos to share that’s it.

You don’t need to put much effort into sharing the content.

You just need to open your app, upload it on Instagram, and click on the Share button that’s it.

6. Engagement rate is quite high:

As compared to other social networking gurus Instagram has a very high engagement rate.

Just because Instagram is a major focus only on photo and video-sharing content, people’s interaction rate is much higher.

People love to comment and like the content.

It’s a photo and video-sharing application and organic reach is quite high that’s why it’s the highest engagement platform where you can get the maximum likes and comments as compared to other platforms.

7. Best place for businesses:

If you have a business.

Whether you are a small business owner or you have a big industry giant, you can make your business account.

Put all the details related to your business.

Put your website link and a call to action button.

Share the relevant images that relate to your business.

It’s quite popular among businesses to become socially connected with their customers.


So after concluding the session, I can say that Instagram is the best place for your individual and business purposes.

For using it you don’t need to become a tech guy.

You don’t need to become too much techy.

It’s very easy and simple to use.

You can build a good amount of fans and can become Insta famous.

People can easily become a celebrity. All you need to become consistent with your work and regularly need to share the content.

You can even make a good amount of living on Instagram.

If you still have something more to explore then leave it in the comment section down below.

Do you have any questions then feel free to ask.


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