What is the main purpose of Instagram?
Instagram as all we are aware is the most popular photo and video-sharing application.
Instagram is the most popular and engaging social networking website and app where you can share your day-to-day life with others.
You can stay connected with your loved ones and also with your friends.
It’s the most engaging platform.
You can become Insta famous within a few months if you’re consistent with your account.
Instagram allows you to share your pictures and videos with relevant hashtags and captions.
Captions and hashtags should be engaging and should be relevant to your post. You can follow other people and others can follow you back.
Here in this article, I’m going to share with you a few things that will clearly explain what are the main purpose of Instagram and how we can use this amazing network to get benefits not only in our day-to-day lives but even in our business.
So let’s get started:
First, you need to know how to make an engaging super through an Instagram account.
Here are the steps that you need to follow to make an attractive and engaging Instagram account for you and your business:
For a mobile user:
1. If you’re a mobile user then you have to download the Instagram application on your smartphone.
Go to your Play Store and search for the Instagram application.
Either you have an Android or iOS.
You can download it from both of these platforms.
2. After downloading the application you have to click on the Instagram icon to open the application.
It will come up with something like this type of screen.
Now you have to register yourself.
To register the account you have to put in the email ID or phone number.
After putting in the phone number and email address you’ll get a confirmation link.
After confirming your Instagram account now you have to create a unique username.
3. After creating a username you’re ready to get in on Instagram.
Now go to your Instagram profile and fill out the basic details.
Your name, Your email if you already registered with a phone number, and your bio.
All the details should be filled up.
After filling up the details click on the done button and it’s all ready.
Now you’re ready to post your first Instagram post.
4. After filling up the details and all the things now you have to post your first Instagram post.
For posting your first content you have to click on the plus icon at the middle bottom of your app.
After clicking that plus sign icon, you have to choose the perfect image or video you want to share.
You have to fill in the perfect caption and hashtags for your post, that actually relate to your business.
Note: Captions and hashtags should be engaging and relevant to the post.
You can search online to find out the best for your Instagram post.
These are the steps that you can follow to register and set up your Instagram account from a laptop or PC.
For a PC user:
1. You can also register with your PC or Laptop but there are a few limitations that you need to consider.
You can register with your PC and laptop no doubt. First, you have to go to the Instagram official account.
2. After visiting the official account you have to click on the register tab.
Now you have to fill up the email or phone number to verify your account.
After entering and verifying the Instagram account you have to fill up the basic details of your Instagram account.
3. Basic details like profile DP, your name, your bio, etc. You have to fill up all the details. After filling up the details now you’re ready to connect with others.
4. Now you can start following other Instagram users.
The only limitation of using Instagram on a PC or laptop is that you can’t post on Instagram and even you can’t send them direct messages.
For sending direct messages and posting on Instagram you have to use Instagram on mobile only.
So these are the steps to make an account.
Now come to the point of how to optimize your Instagram account to attract other users to convert them into followers and later on customers.
Few steps that you need to consider:
1. To better optimize your Instagram account you have to fill up the relevant details of your Instagram account.
You have to use an attractive smiley face DP.
A smiling face DP attracts thousands of new users to turn them into followers.
2. You have to use an SEO-friendly username that comes up in the search results.
Your username should be keyword-rich so that your account can come up in the search results while people search for something related to your account.
3. You should use your bio wisely.
Your Instagram bio is everything that relates to your Instagram account.
You have to use it wisely.
Put descriptive information about yourself.
Don’t forget to use hashtags that really denote your business.
4. Put a website URL.
If you have a website then you must have to put your website URL over there.
Try to use a link-tracking service like Bitly to track the visitors coming from Instagram.
These are the basic things that you can do now to attract thousands of visitors fast.
Well, Instagram has come up with more features.
Instagram introduces many features that we can use to get the most out of it.
These features can be illustrated as given below:
1. Closed friend list:
Well if you’re looking for privacy then this is the best way that you can try.
If you want only certain close friends will see the content while you post then you have the option to add them to your close friend list.
Once you add the people to your close friend list, you’ll be able to post that is only seen by these people.
Sometimes it happens that you have to post something on Instagram that only relates to a few of your followers and you don’t want those other persons will see your post Then you have the option to add them to your close friend list.
This is the best feature you can use for your target audience.
If you have a business account then you can use this feature to target your audience as per your needs.
2. Two-factor authentication:
If you want to keep your Instagram safe then this option is just for you.
You have worked hard on your account to get thousands of Instagram followers.
Suppose your Instagram account is suddenly hacked and hackers remove all your data even if they changed your registered email, phone, and username.
When there is nothing that can get back to your account.
The only thing that you can do to protect your account is to keep two-factor authentication.
It will help you to get your account safe.
Two factor works when someone logs in to your Instagram account.
It sends you an email containing a verification code after putting in the verification code, you can get access to the account.
Two factors are really great steps to keep your data safe.
It’s a free-of-cost feature so why shouldn’t we take it?
3. Now you can see who is online.
Instagram coming up with many new features.
Now it’s a great step to stay updated.
Suppose you want to send someone a direct message then there is an option on Instagram that you can see who’s online right now.
After watching who is online, you can send direct messages from your mobile phone.
Now you can send the right message at the right time and at the right one.
4. Question-asking feature:
As all, we know the Instagram story is the best way to get interact with followers.
If you want to attract your followers to get engage with your post then there is the only option is the Instagram story.
You can create a poll, and emoji sliders, and ask questions to get in touch with them.
If you are a big brand and you want to know what people actually think about you then you can easily do by sharing a question in your Instagram story area.
You can ask anything.
You can do a survey.
Share something about your products and services and which one is better.
Asking questions is a great way to get an idea of how your customers think about your products.
Further, you can change your strategy to get more revenue.
5. Mute someone:
If you’re getting annoyed by someone’s Instagram post then there is an option called muting.
Muting is the best way to avoid someone’s Instagram post without unfollowing or blocking them.
Sometimes it happens that you don’t want to receive posts from someone, just because maybe getting annoying too much, and also at the same time you don’t want to block or unfollow them Then there is an option called mute.
You can activate it personally for someone.
To opt out of the feature you have to click on the three dots of the user’s post, now you have to click on the mute tab.
6. Share Instagram post directly to your story:
Instagram now introduces a new feature that you can share posts on Instagram into stories.
Suppose you like someone’s Instagram post and you want to share it with others then you can easily pin it into your Instagram stories.
7. Instagram introduces video chat:
Instagram introduced one of the best features ever video chat.
Now you can connect with others on the video call.
Now it’s easy to become connected with others over video calls.
If you want to connect over a video call, you have to go to your DM at the top right corner of the application Then after you have to click on the profile you want to video call.
Now you have to click on the video camera icon and that’s it.
8. Introducing emoji slider:
The emoji slider is the best thing ever to stay connected.
Suppose you want to share emotions with your followers about how much you like something.
You can express your level of feeling with the help of various emojis.
Emojis are the best ever invention I think and after social media, emojis are the best ever thing to share the feelings of people.
These are the main and most important features of Instagram.
Well, there are a lot more things that you can explore but here I introduce a few of them.
Now come to the main point, these are the things that you need to consider.
The main purpose of Instagram is to help businesses and users to get the most out of it.
If you are an individual then Instagram can help you in the following manner:
1. Instagram helps you to stay connected with other people. You can stay in touch with other people near or far no matter what.
2. You can share thoughts and ideas with other people. You can share pictures and videos. You can share the story and the news feed area.
3. You can get more and more engagement with your Instagram post.
If you’re an artist or photographer and want to showcase your collections to your loved ones or followers then Instagram is the best place.
Instagram is the only place that strictly focuses on visual content either photo or video.
People can stay extremely focused and stick to the app.
4. You can chat with others.
You can stay connected with others.
Even you can do video calls with others.
Video calls are the best way to stay in touch and can let you feel personalized.
Purpose of business account:
If you have a business account and you want to grow your business then Instagram is the only place where you can actually grow your revenue.
Instagram can help businesses in the following ways:
1. You can share your day-to-day life. You can share your office events and get together images and videos.
2. You can showcase your products and services.
With Instagram, you can share your daily life with your followers.
You can market your business and turn your Instagram followers into customers.
3. You can stay connected with your customers so that they constantly purchase the products and services from you only.
You can share regular updates on your Instagram account.
4. You can hire Instagram influencers.
You can collaborate with them to share the stuff and can get the maximum engagement on your Instagram profile too.
Well, Instagram during its initial launch just a photo-sharing application but after a few years, many features were introduced by the company.
Now Instagram is the main source of internet marketing.
If you want to skyrocket your business then you definitely need to add Instagram to your marketing list.
So after concluding the session, I can say that these are the points that we need to consider while using Instagram.
It’s not only just a photo and video-sharing application.
It’s more than that.
Now you can do much better things.
Now you can acquire a better audience for your business and then later turn them into customers.
Instagram is now something more than before.
If you still have any questions then you can write them down in the comment section below. Peace!