How do I add clickable links to Instagram posts?
Instagram is a well-known term these days.
If you want to promote your business then you’re searching for the right place.
Instagram is a massive social media giant.
Since its release, it has enjoyed massive success in terms of the user database.
It’s a social networking website as well as an application.
Instagram mostly focuses on the app.
If you want to stay connected with friends and family then it’s the right place for you.
It allows you to follow other people and others can follow you back.
You can send direct messages to other people, you can video chat with others, and you can like other content on Instagram.
Instagram is the best ever platform for marketers and companies.
It’s the highest engaging platform.
The engagement rate is much higher as compared to other social giants. Instagram generally doesn’t want you to advertise your links.
If you want to post your content link then you must have to do a paid-for advertisement.
It has a disadvantage in that you can’t promote your content link.
The content link can be anything, your website, blog, video, etc.
You can’t directly promote from the captions.
If you want to promote your clickable link then you must need to add the link to the profile bio.
There is the only link in your bio that is clickable. Other than your Instagram bio there is nothing that allows you to add the clickable link.
In this article, I’m gonna share with you some of the best ways to promote your link on Instagram.
Know more about Instagram:
Here are the steps that you can follow:
1. Use link shortens service and guides the users:
You can use various link-shortening services.
There are many websites available on the internet.
All you need to google it and you will find a lot more results.
Some are free whereas some you need to pay some amount.
I personally recommend Bitly. It’s a fantastic way of tracking the link.
All you need to go to the Bitly website and make your account.
After making an account you need to click on the Create button.
Now you need to put your URL inside the box and Bitly will automatically provide you the shortened link.
Use this link to share anywhere.
You can now copy this link and paste it into your Instagram caption along with the Instagram post and guide users to copy the link and paste it for more such content.
If you are using an engaging caption and you can create curiosity in your followers then they definitely follow your intention.
They will definitely copy the link, open the browser, and paste it into the browser to search.
You can also create an infographic that guides the followers to follow the link.
2. Add a short link inside the bio:
There is an Instagram bio part where you can paste your link.
This link is clickable.
After adding the link now you have to post the content on the Instagram feed or story and guide users to follow the link inside the bio.
You can use the Bitly link tracking service that will help you to provide the analytics of how many users will go to the website by following the link.
If you try to track it from Google Analytics it will show the direct referral. It will not show you where the referral coming from.
Want to learn more?
3. Promote your link in videos:
You can promote your link with the help of sharing the video.
You can showcase the link inside your video.
While sharing the video care should be taken to add the link at the middle or at the end of the video and guide the user to search the URL directly to the URL part of the browser.
If your link is too long then you must need to use the URL to shorten services.
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There are various websites available on the World Wide Web. The best one is the Bitly.
You can use Bitly not only for sharing short links but also you can track your link performance.
4. Promote your link inside the image:
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Instagram is a visual platform so you just need to share the visual content only.
Visual content means either you can share images or you can share videos.
With the help of the image editing tools now you can showcase the links in your images.
Here is something new for you:
5. If you have more than 10,000 followers:
If you have more than 10k followers on your Instagram account then you can use the swipe-up feature of your Instagram stories.
All you need to click on add a new story and after that, you have to paste the link at the story part.
This feature will only apply if you have more than 10k followers.
6. Paid promotion:
First, you need to convert your personal account into a business account.
To convert the account all you need to go to the setting and convert it into a business account.
Now you have the option to promote the content.
Now you have enabled the promote button on Instagram posts.
In paid promotion, you can now promote your link.
This link will be clickable.
You can promote your stuff with image ads, video ads, carousel ads, story ads, etc.
There are various options available in each ad you can promote your clickable link.
These are the best possible ways to promote your link on Instagram.
If you have more ideas please share by commenting down below.
If you still have questions then please comment.
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Tell me which tactic you’re using for promoting your stuff on Instagram.