Instagram Marketing – Everything You Need To Know

Instagram is one of the most popular social media platforms where you can share your daily activities with your loved ones, friends, and families. Instagram is used for sharing visual content like images and videos.

In order to use this platform, you need to download and install the application. In order to download Instagram, you need to open the PlayStore or AppStore and search for the term Instagram.

When you do so, you’ll find the application, make sure to click on the INSTALL button and your application will start installing on your device.

Once the application is installed, now, you’re ready to use it. Make sure to open the application and need to register a free account if you don’t have an account.

If you already have an account then you just need to log in. Once you’ve done that, make sure to update your profile. Provide your complete details, so that people may know about you.

Once your Instagram account is created, now, you’re ready to connect with the people you love. You can share your thoughts and ideas in the form of visual elements like images and videos and can even share your day-to-day life with your loved ones.

You can follow other people and others can follow you. You can like someone’s Instagram post and someone can like your Instagram post. You can share stories, reels, etc.

You can even connect with your followers with the help of direct messages.

You can share text messages, and voice notes and can even make audio and video calls.

Instagram has over 1 billion users and over 2 billion downloads. Instagram is so much popular in our daily lives. People use to share and connect with their friends and families and not even that they’re making money from it.

In case, if you have a business and want to market your products and services then there is nothing like promoting stuff on Instagram.

But the question is how you’ll do that?

Well, make sure to stay with me and read this complete guide that will explain step-by-step how to promote your business on Instagram.

If you have a business or you’re a freelance artist you both have access to marketing yourself on Instagram.

If you’re a business then create a business Instagram account.

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Here are the steps for creating or converting a business account:

If you have a personal account and looking to convert your already existing account into a business account then make sure to follow the below steps in order to do that.

These steps will help you to switch your personal account into a business or creator’s account.

1. First, you need to open your Instagram application on your mobile device and need to click on the profile as you can see at the bottom-right of your screen.

2. When you click on it, you’ll reach the profile and here you can see all the information on your profile.

3. Now, you need to click the three horizontal lines as you can see at the top-right of your screen. When you click on it, it’ll show you several options.

4. Make sure to click on the SETTINGS at the very beginning. When you click on it, you’ll see all the settings of your Instagram account.


5. Now click on the “Account” tab. Make sure to scroll down and find an option called SWITCH TO BUSINESS ACCOUNT.


When you click on it, it’ll ask you which type of account you want to convert. Either you can convert it into a business or you have an option to convert it into a creator account.


6. Make sure to select the appropriate one and hit the convert button and your account will switch from a personal to a professional account.

These are the required steps you need to take in order to switch your personal account to a professional account. Now, you need to link your professional account to your Facebook page as well.

Once you’ve done all the required steps and linked your Facebook page and Instagram account, now, you’re ready to use Instagram for marketing purposes as well.

When you switch your personal account to a professional or creator account, now, you’ll be able to see insights related to your account.

You can see all the required metrics that may help you in your marketing goals.

Instagram marketing can be done in two ways, either you can do paid by running campaigns on Instagram or you can market your business organically.

Let’s discuss both of these cases.

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Market by paid promotion:

If you’re looking to market your product and services by paid promotion on Instagram then you’re at the right place. Here, I’ll explain how you can market by paid promotion.

There can be two possible ways, either you can run campaigns on Instagram through Facebook Ads Manager or Business Manager or you can collaborate with Instagram influencers.

Let’s understand both of these scenarios.

Instagram paid campaigns:

If you’re planning to run paid campaigns on Instagram then you can do as well. If you have a business account then you’ll get a direct opinion to run ads on Instagram through your mobile screen.


You can also run a campaign with your Facebook ads manager as well. If you don’t know how to run campaigns then you can hire someone through other freelancers’ websites and can ask them to run ads on Instagram for you.

Paid influencers are another great way:

If you have a budget and looking to promote your business on Instagram then you can do so by hiring some of the paid influencers in your niche.

You can hire some of the authority accounts and pay them to post content related to your products and services. It’s a great way of marketing your products and services.

If you want to hire paid influencers then you can search on Instagram. There are tons of accounts out there, you can ask for a quotation for posting content and promoting your business.

Either you can direct message on Instagram or you can find out the relevant contact email and can connect with them via email as well.

Marketing by organic reach:

If you don’t have a budget and you don’t want to reach an audience by paid mediums then there is another great option for you. It’s organic marketing.

Yes, you heard it right.

You can market your products or services by organic means. Instagram allows you to create a free account and share your pictures and videos on their Instagram feed, stories, and yes in the form of short videos called reels.

You can upload the content on your Instagram post write a good caption and then post it with relevant hashtags.

These are the only two ways of promoting content.

Either you can promote it organically or you can run a paid campaign. Instagram has over 1 billion users and people are crazy to share daily posts and content.

You have an opportunity to show your products and services to the relevant audience.

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Bottom lines:

It’s all about Instagram marketing. If you have any further questions or anything you have to share with us then you can write them down in the comments down below.

Make sure to carefully read the post and share it with your loved ones, friends, and families. Instagram marketing is a great opportunity to connect relevant audiences to businesses.

If you’re not leveraging it yet then you’re losing an opportunity. Please create a free account and start promoting your business.


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