PlayStore is one of the most popular marketplaces on Android. If you want to download and install an application, you need to open it and search for the type of application you wish to install.
Once you get the application, now, you need to install it for free. When we install an Android application there are a lot of things that we notice while installing an application.
We notice the star ratings and also the user’s reviews. What people are saying about the application? There are a lot of alternatives to a single application.
If you’re not willing to download one particular application then you have the option to move on to other applications.
If you’re a developer and publisher then sometimes you may come across the question of how you can make your Android application popular so that it’ll get more and more eyeballs and ultimately get more installs.
Every publisher or company wants to promote their application and everyone wants to get more and more installed on their Android application.
There is a process of marketing an application on PlayStore. In this article, we’ll try to figure out what are the best possible ways of marketing an Android application.
Make sure to stay with me and read the article in order to understand this. This article will explain all the possible ways of marketing an Android application for free and some are paid.
Methods of promoting an Android application:
In case, if you need to figure out what are the possible ways of promoting your Android application then you’re at the right place.
Here, I’ll explain some of the most popular ways of marketing an Android application for free and for pay. Make sure to stay with me and read the article and if you’ll like the content then please do share it with your loved ones, friends, and families.
1. Influencer marketing:
If you have a certain amount of budget then it can be the best way of marketing your Android application.
In this method, you need to hire an influencer who has a certain amount of followers and who posts content in your interest.
You can reach them and can connect in order to collaborate with them.
There are a lot of platforms out there, you can reach these platforms and can connect with the influencers.
These third-party vendors will help you to connect with the right influencer in your niche.
If you want to reach these third-party platforms then you need to quickly search on Google and need to find out the platforms to connect with the influencers.
Here are the third-party websites:
The first one on the list is HyperAudit. If you want to audit anyone’s social media presence then it can be the best platform for it.
With the help of this amazing tool, you can easily discover the best influencer in your industry, you can apply the filters and choose the best-suited one for you.
You can run your campaign on the platform, you can do a competitor analysis, and figure out the best-suited influencer as per your own choice.
It’s another great platform that you can use in order to track your influencer marketing progress.
You can use this tool to connect with the right influencers and can easily figure out whether you should work with them or not.
This is another great tool you can start using if you’re still not using it.
Another great platform for finding out the right creator for your influencer marketing efforts. In order to use this platform, you need to click on the above link and head over to the website.
There, you’ll see a DEMO and connect button.
Now, you need to fill out the basic form and need to explain your marketing efforts.
Once you do this, now, you’ll receive a call or email. It has 2 platforms support network and over 10 language audiences.
In case, if you’re not looking for these third-party vendors, instead, you’re looking for a tool that can help you to collect influencer data then you’re at the right place.
This is an amazing tool for collecting influencer data. It’s basically a Chrome extension that can help you ease down your work process. In order to use this platform, you need to install it on your device for $0.99.
Once you get it, make sure to start searching for the platform on which you want to find the influencer.
Once you get, now, you need to use it to save the account data in a particular sheet.
2. AppStore Optimization:
If you want to get more and more installs on your Android application then it can be the best way of doing that.
AppStore optimization is one of the huge topics that you need to master.
If you’re publishing your first application or if you have already done it then you need to make sure about the title, description, H1, H2, H3, etc. headings.
Make sure to use more and more keywords in your content and your description should be descriptive and full of keywords.
Once you do that, you’ll become more optimized as per the search engine guidelines.
Now, your content will start appearing in the search results.
If you have any questions related to AppStore optimization then you can write them down in the comments down below.
3. Make sure about the ratings and reviews:
If you want to achieve more and more installs on your Android application then it’s another great way of doing that.
You need to prompt your application users to leave ratings and reviews on your Android application. You can ask for a prompt to rate and review your Android application.
It’s free to leave a review on any Android application. You can encourage your Android application users to please leave a review on the application.
The more you’ll get positive star ratings and reviews the better your application will perform in the search results.
4. Paid promotion:
If you’re already doing these practices and you already have enormous results but want to achieve more results then another great way of doing that is the PAID PROMOTION.
You can also run the campaigns on Google via Google ads, all you need to do is open the Google ads and need to select the objective to get App Installs.
If you don’t have knowledge of running campaigns on Google and other social channels then you can hire an agency or any freelancer for this job.
5. Localize your Android application into local languages:
If you want to get more and more apps to install then there is nothing like expanding your reach.
Suppose, your application supports only a single English language and you want to get more installs on your application then there is nothing like expanding your user base.
In order to do that, you need to hire translators or hire an agency to do that job. The manual translation is far more effective than using tools or any integration.
If you have any further questions then you can write them down in the comments below.
6. User experience is everything:
Always make sure, there is a lot of competition while publishing any Android application on PlayStore because there are a lot of applications out there.
If you want to get more and more app installs then you need to take care of the user experience.
Make sure, your application should be easy to use and its user interface should be simple so that there are no issues in using the application by any of your users.
Always ask for feedback from your users. There should be an easy-to-fill feedback form for users.
Make everything smooth for your users so that you’ll sustain more and more users in your application.
7. Before launching an application:
If you’re planning to launch an Android application in a few days or months then make sure to test each feature of the application carefully.
You can hire testers to test your Android application.
If you already hired an agency for creating the application then make sure the application is properly tested and then you’ll be ready to launch or publish on the PlayStore.
8. Make sure of the off-page ASO:
Optimizing your application for getting rankings on Google PlayStore is not enough, if you want to see your application on top of the search and want to get more installs then you need to take care of the off-page ASO.
Off-page includes making backlinks and sharing the link of your Android application to more and more forums, websites, groups, etc. in order to get more installs.
9. Don’t forget about the website:
Creating an Android application is not enough, if you want to get more and more Android application installs then you need to take care of the website part as well.
Make sure to create a landing page for your website and then link the PlayStore at the bottom or somewhere.
It’s helpful to get more and more visibility because other bloggers and website owners will link your web page to their articles and websites and it’ll help you to get better rankings not only on search engines but also on AppStore.
These are the possible ways of promoting an Android application.
If you want to publish an Android application then you need to follow all the best practices in order to promote your Android application.
If you have any further questions or anything you may have to share with me then you can write it down in the comments below.
Hope you guys found the article helpful. If you have any further questions or anything you may have to share with us then you can write it down in the comments down below.
Make sure to carefully read the steps and follow them. Publishing an Android application is easy but promoting it on different platforms can be challenging.
If you want to promote your application then you need to make sure about these methods and follow the same.
If you like my work and want to appreciate my effort then you can write it down in the comments down below.